Dominos Marketing Meeting 2006/04/01

CEO, Dominos: So, guys, any ideas for new pizza concepts?

VP Marketing: Well, ever since our cream cheese layered pizza idea flopped, we've been losing the pizza wars here in Taiwan. But, I think we have some exciting new concepts for you, sir: Imagine something we call "Birdseye Pizza" This is a pizza with not only corn and peas, but CARROTS, too! Very low cost, but conforming to Chinese culinary thinking about "Color, Smell, Taste." Well, not taste so much, but we really nailed color with those bright orange cubes.

CEO, Dominos: Uhhhh, kind of interesting, but we're looking for a real hit here. Those Pizza Hut guys are killing us with that German sausage in the crust pizza! Check out their ad!

VP Marketing: Hmmm, yeah, that is a pretty damn killer pizza. I didn't think it was possible to fit more processed pork onto a pizza. Amazing!

CEO, Dominos: How about a pizza that, you know, gives the consumer some face?

VP Marketing: We tried seafood before, but do you think a reprise of shrimp and crab will do the trick? Pizza Hut has a friggin' sausage hidden in the crust!



CEO, Dominos: I don't mean some low-end shrimp tails and lobster heads thrown onto a pie crust...I'm talking major face...you know...Rolex face or Eastern European mistress face!

VP Marketing: Hmmmm, how about we make the Perfect Taiwanese & Chinese Pizza?* Maybe like this?
The Perfect Taiwanese and Chinese Pizza:

Glutinous Rice Dough
XO Sauce
Abalone Strips
Shark Fin bits
Birds Nest
Bear Paw
frozen Corn & Peas (very important to use FROZEN, NOT FRESH.)
18k Gold flakes sprinkled on top
and of course, a Canadian Seal Penis wrapped inside the crust!

MMMMMMMMmmmmmmmmmmm! I can feel myself gaining face thinking about it!

*adapted from David Alan Coe, The Perfect Country & Western Song....